AI IN CONTENT MARKETING: How leading marketers are taking advantage of AI to accelerate content generation, better understand content performance, and refine content promotion

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In the last decade, marketers have embraced the value of creating and distributing content to different audiences asa means of driving engagement, building authority in an industry, and guiding consumers through the purchasing process. Whether it be through blog posts, case studies, or ebooks, content marketing is now a core part of most modern digital strategies.
Business Insider Intelligence
Advancements in subdivisions of AI, like natural language processing, have fostered the creation of a range of AI-powered content tools. For marketers, AI presents a new opportunity to accelerate and optimize the creation of written content.See the rest of the story at Business Insider
See Also:

• Instagram will share ad revenue with influencers for the first time, creating new opportunities for advertisers
• Spotify surpassed Pandora's share of digital audio time in 2019 to become top audio platform
• Q&A with Buzzfeed's SVP of ad strategy on advertising alongside editorial content during a pandemic

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